Instructor: Michael Dowding, Boston University Lecturer and President, Wordscape Communications
This session will give attendees 10 solid tips to improve writing, including editing, audience considerations, and overcoming the fear of grammar. The session will provide a primer to newer marketing/communications professionals, or a refresher for seasoned veterans.
When: Tuesday, October 7 6-8:30 pm Dinner will be served
Where: John Hancock Hotel & Conference Center
Cost: $50 for Pub Club Members $65 for non-Members $30 for students $20 Pub Club Student Members
To Register Registration must be completed online regardless of payment method. Please register and then select your payment method. If you choose to pay with a credit card, after submitting your registration, continue on to the online credit card processing screen. If you choose to pay by check, AFTER SUBMITTING YOUR REGISTRATION FORM, print the receipt and promptly mail it with your check. The mailing address will appear on the registration receipt.
Checks received without prior registration cannot be guaranteed a seat. Checks must be received prior to the event. No shows will be billed.
Register for Part I: Top Tips to Improve Your Writing
This workshop will focus on how to approach some of the basic PR and marketing-communication documents. The course will cover executive biographies, news releases, case studies, bylined articles, backgrounders, and white papers. This session is ideal for public relations and communications professionals at all levels who want to delve into greater detail on the mechanics of writing the PR "staples." Attendees will receive templates and examples of different documents.
When: Tuesday, October 21 6-8:30 pm Dinner will be served
Register for Part II: Core PR Documents at a Glance
Amy Shanler Director of Public Relations, Staples
Often overlooked, interviewing is an important skill for good writing. If you have good information, you can write a good story (or pitch, news release, case study, bio, etc.). To get the best material, you need to ask the right questions. This session will provide attendees with techniques to use before, during, and following the interview so they can uncover the details essential for effective communications.
When: Tuesday, October 28 6-8:30 pm Dinner will be served
Register for Part III: Interviewing for Writing
Michael Dowding Wordscape Communications
Now that you've achieved some mastery over the art of professional writing, it's time to turn to the next challenge: editing. The instructor will focus on tips for editing the work of your colleagues, teammates, and clients, and will also tackle the even more difficult task of editing your own work. Attendees will use exercises and in-class examples for "offensive" editing and "defensive" proofreading.
When: Tuesday, November 11 6-8:30 pm Dinner will be served
Register for Part V: Effective Editing
This session will break down the process of conceiving and writing pitches. Attendees will gain hands-on experience on finding the right angle and crafting a clear, compelling pitch through discussion, illustrations/ case studies, and in-class exercises. The instructor will also address the oftenoverlooked, yet extremely important, salutation, closing, and “what’s in it for me” (WIFM) statement.
When: Tuesday, November 4 6-8:30 pm Dinner will be served
Register for Part IV: Deep Dive on Pitches
Jennifer Sheehy-Everett Vice President, Cone, Inc.
Crisis messaging and delivery can impact the success of a crisis response effort. This session will analyze this reality, focusing on how to craft crisis communication materials in the face of often considerable information restrictions. Also on the agenda is a discussion of language that best educates and influences audiences during a crisis as well as phrasing worth avoiding. Participants will test newly acquired writing skills by preparing messaging for a sample crisis.
When: Tuesday, November 18 6-8:30 pm Dinner will be served
Register for Part VI: Writing for Crisis Communications
Advice and tips for everyone, from the novice to the pro.
The Publicity Club of New England is proud to bring its popular writing workshop series to you in a full-day seminar or a six session evening series. Combining general information on improving your writing and tips for PR-specific documents with insights for special circumstances and channels, this seminar offers something for everyone. Veteran writers can’t help but feel refreshed—and reminded—while fine tuning their pitch writing and writing in a crisis situation. Novice writers will learn the intricacies of PR writing and gain experience in interviewing for writing and editing tips.
Register today. All full day and full series attendees will receive a binder of all presentations. Individual session registrants will receive presentations for that session only.
Download the Brochure for Spring Full Day Event Information
Fall Evening Series < register>
When: Part I: Tues., Oct. 7 Part II: Tues., Oct. 21 Part III (Interviewing): Tues., Oct. 28 Part IV (Pitch Writing): Tues., Nov. 4 Part V (Editing): Tues., Nov. 11 Part VI (Crisis): Tues., Nov. 18
Time 6-8:30 pm Dinner will be served *Individual sessions are given more hands on/workshop time than full day session.
Where John Hancock Hotel & Conference Center 40 Trinity Place, Boston *Parking at the 100 Clarendon Street garage is $9 after 5 pm.
Full Series Cost < register> Members: $250 Non Member: $300 Students Members $100 Student—Non Members: $150
Individual Session Cost Members: $50 Non Member: $65 Students Members: $20 Student Non Members: $30
*To inquire about group discounts, please contact kelly@pubclub.org
Spring Full Day Event Information
Register for Public Relations Writing Workshop: Fall Evening Series
If you are interested in sponsoring programs, or have suggestions for future programs, please contact Kelly Woodsum at Kelly@pubclub.org.
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