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Recent Past Events:

Breakthrough Strategies for Multicultural Communications

As the U.S. Latino and Hispanic population continues to boom, it's critical that we find effective ways to communicate. In Boston, Latino and Hispanic is the fastest growing population and nationally it will be the largest population by 2010. Communicating with this rapidly growing demographic is about more than simply translating messages or materials to Spanish or targeting Spanish-based media. It is critical for communicators to understand that other factors such as culture, religion, heritage, and family beliefs weigh heavily in the decision making process. If you are promoting any product or service in the United States, you can’t afford to miss this event.

This esteemed panel of experts in the field of multicultural communication will be moderated by Diego Sanchez, APR, director of PR and external affairs, AIDS Action Committee, Boston. Panelists to include:
Jaime Crespo, multicultural communications manager, Children's Hospital Susie Potter, partner, Potter Ruiz Advertising Raquel Ortiz, Raquel Ortiz Productions Eduardo Crespo, president, Hispanic Market Solutions Raul Medina, marketing director, HNP Media (owner of El Planeta)

Wednesday, September 19
6 pm Light dinner and networking
6:45 pm Panel discussion and audience Q&A
Children's Hospital Boston, Enders Pediatric Research Laboratories, Enders Auditorium, 320 Longwood Avenue, Boston (right next to the main hospital building)

Parking is available in several garages on Longwood Ave and the surrounding area.
T-accessible by the Green Line to the Longwood Medical District. Click here for a map of Children’s Hospital Campus.

$35 Pub Club & PRSA Boston Members
$55 Non members
$15 Student non members
Free to student members

To Register

Registration must be completed online regardless of payment method. Please register and then select your payment method. If you choose to pay with a credit card, after submitting your registration, continue on to the online credit card processing screen. If you choose to pay by check, AFTER SUBMITTING YOUR REGISTRATION FORM, print the receipt and promptly mail it with your check. The mailing address will appear on the registration receipt.

Checks received without prior registration cannot be guaranteed a seat. Checks must be received prior to the event. Cancellations must be made by Friday, September 14 to avoid being billed. No shows will be billed. No show student members will be billed the student non member rate of $15.

Overcoming Math Anxiety: Practical Business Math for Public Relations Professionals

It’s OK if you never learned, or cannot remember, all the math you were taught in high school and college. But, you have come to realize now that economics, accounting, statistics, and other “numbers” courses are exactly what you need to know for your day-to-day life in PR. Why?

• Your employers expect you to know it.
• You need it in order to advance.
• You may need to teach your employees.
• You have an obligation to know it.

During this workshop, we will start with basics, cover some core accounting principles, and delve into some of the more advanced and relevant business math for communications professionals.

We’ll provide sample financial reports and explain how to read them, what they mean and how to tell if a company is profitable.

• Balance sheets
• Income and expense statements
• Statement of cash flows
• Reading an annual report – what is most important?
• Depreciation, overhead, inventory
• Payables, receivables, share price, EPS

You have heard about the following before. Come and learn why they are important to your profession:

• commissions and mark-ups
• profit margins
• income vs. revenue
• assets and liabilities
• GAAP
• Sarbanes-Oxley
• Securities and Exchange Commission.
• Other common financial terms and regulatory organizations

In addition to the session, you’ll receive a workbook filled with materials to follow along during the class and, more importantly, for future reference. We’ll include excellent guides – hard copies and online -- to help you get answers when you need help.

It’s better to learn from the professional and ask questions rather than try to wing your way through your next financial quandary. Spend a couple of hours with the Pub Club. It will be an investment you will appreciate for life.

Tuesday, October 2, 2007
6 pm--Light Dinner will be served
Curry College, Hafer Academic Center (Parents Lounge) Milton, MA.
Just 30 minutes from Boston or Providence
Click here for a map of Curry College Campus.
**Rides from the Commuter Rail station will be provided.

Fee:
$40 for Pub Club & PRSA Members
$65 for non-Members
$20 for students
Free for Curry College PR students and Pub Club Student Members

About the Instructor—Christina Hilton, CPA
Christina Hilton has 15+ years of experience that has provided her with an extensive background covering financial accounting and taxation, particularly in the service, retail and not-for-profit industries. She focuses on assisting clients with business and tax issues, as well as researching tax issues specific to their industry. Christina has great enthusiasm for helping to improve financial literacy in the consumer sector and undertakes numerous mentoring activities, including serving as a CPA Ambassador for the American Institute of CPAs.

To Register Registration must be completed online regardless of payment method. Please register and then select your payment method. If you choose to pay with a credit card, after submitting your registration, continue on to the online credit card processing screen. If you choose to pay by check, AFTER SUBMITTING YOUR REGISTRATION FORM, print the receipt and promptly mail it with your check. The mailing address will appear on the registration receipt. Checks received without prior registration cannot be guaranteed a seat. Checks must be received prior to the event. Cancellations must be made by September 28 to avoid being billed. No shows will be billed.

Riding the High-Tech Roller Coaster

How to Keep Up with the Ever-Changing Technology Media Landscape

Well-respected publications are closing their doors and many high-tech editors and reporters are shifting their roles. These changes coupled with the explosion of social media such as blogs have put the high-tech PR world into a frenzy. In this session, we’ll discuss what PR professionals need to know to adjust to this constantly changing industry, build strong media relationships, and garner positive coverage for their companies and clients.

Topics open for discussion include:

• How has the various changes with high-tech publications this past year affected the industry overall?
• What can PR professionals do to best establish new relationships with reporters changing environments and roles?
• Will traditional PR strategies and tactics such as embargoes and exclusives be obsolete?
• With smaller staffs and shrinking publications, how can smaller technology companies get attention?
• How is social media helping/hindering the high-tech media environment?

Wednesday, November 7
6-7 pm Networking & Dinner (Beer and Wine will be served)
7-8:30 pm Panel Discussion

Cambridge Innovation Center
One Broadway
14th Floor
Cambridge, MA 02142

Moderator:
Dana Gardner, Principal Analyst, Interarbor Solutions

Panelists,
Wade Roush, Chief Correspondent, XConomy
Martin LaMonica, Senior Writer, CNET
Rick Whiting, Senior Editor, CRN and VARBusiness
Deb Donston, Co-editor, eWeek

$40 for Pub Club & PRSA Members, $65 for non-Members, $20 for students
Free for Pub Club Student Members

To Register
Go to www.pubclub.org, Registration must be completed online regardless of payment method. Please register and then select your payment method. If you choose to pay with a credit card, after submitting your registration, continue on to the online credit card processing screen. If you choose to pay by check, AFTER SUBMITTING YOUR REGISTRATION FORM, print the receipt and promptly mail it with your check. The mailing address will appear on the registration receipt. Checks received without prior registration cannot be guaranteed a seat. Checks must be received prior to the event. Cancellations must be made by October 19 to avoid being billed. No shows will be billed. No show student members will be billed the non member student rate.

Sponsored and Hosted By Fama PR

Buzz Word "New Media" - What Does it Really Mean?

Learn How New Media Has Changed the Way We Get, Create and Share Information

More often than not, when a room full of PR practitioners turns its attention to “new media” the discussion focuses on what new media is, how you work it into campaigns, and how you measure its impact. Rather than focusing on the “block and tackle” elements of new media public relations, the goal of this discussion is to bring together industry experts and academics who will provide an overview of key issues and trends. There’s no clear-cut formula of how to incorporate “new media” into PR strategy—this session is designed to get PR practitioners thinking about how the industry is evolving and impacts the work we do on a daily basis.

Tuesday, November 27
6-7 pm Dinner, Dining Room
7-9 pm Panel Discussion Meltzer Auditorium
Mass Eye & Ear Infirmary, Boston
directions
Inexpensive parking directly off Storrow Drive. Red Line to Mass General/Charles Street T Stop

Panelists

• Greg Peverill-Conti, VP of Emerging Technology, Weber Shandwick; Director of Programs for the Boston Social Media Club; and author of the Blog, Over the River
• Brian Reich, Director of New Media, Cone Inc and author of the Blog, Thinking about Media
• Dave Evans, President of Digicraft and author of the Blogs, The Progressive Bar and Online Dating Post
• Professor Edward Downes, Professor of Public Relations, Boston University

$40 for Pub Club & PRSA Members, $65 for non-Members, $20 for students

Free for Pub Club Student Members

To Register
Go to www.pubclub.org, Registration must be completed online regardless of payment method. Please register and then select your payment method. If you choose to pay with a credit card, after submitting your registration, continue on to the online credit card processing screen. If you choose to pay by check, AFTER SUBMITTING YOUR REGISTRATION FORM, print the receipt and promptly mail it with your check. The mailing address will appear on the registration receipt. Checks received without prior registration cannot be guaranteed a seat. Checks must be received prior to the event. Cancellations must be made by November 20 to avoid being billed. No shows will be billed. No show student members will be billed the non member student rate.

_{Checks received without prior registration cannot be guaranteed a seat. Checks must be received prior to the event. Cancellations must be made by November 23 to avoid being billed. No shows will be billed.}

Writing Workshop-Parts I & II, Vermont (Cancelled)

Wednesday, November 28
5:00-8:00 p.m.
Champlain College Hauke Conference Room
Burlington, VT

Join The Publicity Club of New England for the first and second sessions of this hands-on writing workshop series for public relations and communications professionals at all levels. Part I—Ten Tips to Improve Your Writing will give attendees solid tips and feedback to sharpen their writing skills, as well as focusing on how to approach some of the basic PR and marketing-communication documents. Part II—Core PR Documents is ideal for public relations and communications professionals at all levels who want to delve into greater detail on the mechanics of writing the PR "staples." Every attendee will receive templates and examples of different documents.

Part I—Ten Tips to Improve Your Writing
Attendees will leave with 10 solid tips to improve writing, covering editing, audience considerations, and overcoming the fear of grammar. The workshop will provide a primer to newer marketing/communications professionals, or a refresher for seasoned veterans.

Part II—Core PR Documents
The section will cover:

• Executive Biographies
• News Releases
• Case Studies
• Bylined articles
• Backgrounders
• White papers

About the Instructor:
Michael Dowding, president, Wordscape Communications, and an adjunct instructor at Boston University's College of Communication, brings more than 20 years of writing, marketing, and public relations experience to this unique writing seminar.

Cost
$75 for professionals
$15 for students (including Pub Club student members)

To Register
Go to www.pubclub.org, Registration must be completed online regardless of payment method. Please register and then select your payment method. If you choose to pay with a credit card, after submitting your registration, continue on to the online credit card processing screen. If you choose to pay by check, AFTER SUBMITTING YOUR REGISTRATION FORM, print the receipt and promptly mail it with your check. The mailing address will appear on the registration receipt.

_{Checks received without prior registration cannot be guaranteed a seat. Checks must be received prior to the event. Cancellations must be made by November 23 to avoid being billed. No shows will be billed.}

PRSA Boston & Publicity Club of New England Annual Holiday Gala!

Join PRSA and Pub Club peers for a fun, relaxing evening at our yearly joint holiday bash and end-of-year celebration!

Mingle, network and get caught up with old friends as we toast the season and nosh on eclectic appetizers at M.J. O’Connors Irish Pub in the heart of Park Square in Boston’s Back Bay.

When: Monday, December 3, 2007, 6:00 p.m. - 8:30 p.m.

Where: M.J. O’Connors Irish Pub (www.mjoconnorsboston.com
27 Columbus Avenue, Boston, MA 02116
(Next to the Boston Park Plaza Hotel)
617-482-2255
T-accessible via Green Line to Arlington Street

Lessons in Crisis Communications (SOLD OUT)

"Handling those “Oh No!” Situations: Lessons in Crisis Communications

Learn How to Manage a Crisis from Top PR Executives!

As much as we try to avoid them, crises are inevitable and usually strike at the most inopportune times. However, when the pressure is on, it is important to get the facts in order and deliver information in a timely manner. The goal of this discussion is to bring together top notch industry executives who have weathered many crises and provide some real life examples to keep in mind the next time you and your clients have to deal with an unfortunate situation. Learn what works and what doesn’t when under the gun, and how to make the best of these dreaded “uh-oh” scenarios.

Wednesday, January 16
Schwartz Communication (1st floor training room)
Prospect Place, 230 Third Avenue, Waltham, Mass.
6-6:30 pm Light dinner
6:30-8:30 pm Panel Discussion, Question & Answer Session

The Publicity Club is pleased to welcome Karen Marinella, formerly of WLVI, Channel 56 and now with Millipore Corporation, as the moderator for the evening. Panelists will share specific case studies and how they handled crisis situations. Panelists will include:

• Pauline Alighieri, President, The Friends of Mel Foundation
• Paul Andrew, Senior Vice President, Crisis Communications, Weber Shandwick
• Janey Bishoff, CEO, Bishoff Communications
• Rob Brogna, Director of Media Relations, Brockton Hospital
• Nicole Gustin, Senior Associate, The American Red Cross

$40 for Pub Club & PRSA Members, $65 for non-Members, $20 for students, Free for Pub Club Student Members

To Register
Registration must be completed online regardless of payment method. Please register and then select your payment method. If you choose to pay with a credit card, after submitting your registration, continue on to the online credit card processing screen. If you choose to pay by check, AFTER SUBMITTING YOUR REGISTRATION FORM, print the receipt and promptly mail it with your check. The mailing address will appear on the registration receipt.

Checks received without prior registration cannot be guaranteed a seat. Checks must be received prior to the event. Cancellations must be made by January 11 to avoid being billed. No shows will be billed. No show student members will be billed the non member student rate.

Meet Boston's Newest Lifestyle Media - SOLD OUT

Do You Know What's Hot? The Hottest Reporters in Boston's Lifestyle Media Do!

Meet the faces behind Boston’s top lifestyle publications on Tuesday, January 29 from 6:00 -8:30pm at Brasserie Jo in the Colonnade Hotel. It’s no secret, Boston’s newspapers and magazine circulations are down along with ad dollars. Publishers are changing their look and creating niche publications to attract readers in this new digital age. In the last year, Boston has seen a flurry of new lifestyle publications such as Fashion Boston, Lola, Skirt and Upscale Living added to the market already owned by Boston Magazine. Meet editors from each of these publications and learn first hand about these outlets, what qualifies as a hard news or a feature story, and what compels coverage. It’s an evening not to be missed.

Panelists will include:
Alyssa Giacobbe, Style Director, Boston Magazine
Alex Hall, Fashion Boston
Alison Murray, Skirt Magazine
Kara Baskin, LOLA
and an editor from Upscale Living

Tuesday, January 29, 2008
6 pm Light Dinner
6:45-8:30 pm Panel Discussion
Brasserie Jo at the Colonnade Hotel
120 Huntington Avenue, Boston

$40 for Pub Club & PRSA Members
$65 for Non-Members
$20 for Students
Free for Pub Club Student Members

To Register
Registration must be completed online regardless of payment method. Please register and then select your payment method. If you choose to pay with a credit card, after submitting your registration, continue on to the online credit card processing screen. If you choose to pay by check, AFTER SUBMITTING YOUR REGISTRATION FORM, print the receipt and promptly mail it with your check. The mailing address will appear on the registration receipt.

Checks received without prior registration cannot be guaranteed a seat. Checks must be received prior to the event. Cancellations must be made by Thursday, January 24 to avoid being billed. No shows will be billed. No show student members will be billed the non member student rate.

Meet the Healthcare Media - Reg. Closed

How to Secure Media Coverage in Boston’s Crowded Healthcare Landscape
Sponsored by Parallax

When you are competing with some the most famous hospitals in the world, how do you reach the healthcare media in Boston? Why does it seem that only your negative new or crisis catches the attention of the media? Come ask the experts who determine what hits the dailies, the weeklies and TV.

Panelists:

Gideon Gil, Boston Globe
Naomi Kooker, Boston Business Journal
Jennifer Johnson, Boston Magazine (editor of Best Docs issue)
Debbie Kim, WBZ-TV
* more panelists to be added

When:

Wednesday, February 27
6:00 pm-6:30 pm light dinner
6:30 pm-8:30 pm panel discussion and Q&A

Where:

Boston University School of Medicine Instructional Building,
Keefer Auditorium

Campus Map:
http://www.bmc.org/patients/map.pdf

Parking:
710 Albany Street garage

$40 for Pub Club & PRSA Members, $65 for non-Members, $20 for students, free for Pub Club Student Members

Walk ins will not be accepted for this event. Registration must be completed online regardless of payment method. Please register and then select your payment method. If you choose to pay with a credit card, after submitting your registration, continue on to the online credit card processing screen. If you choose to pay by check, AFTER SUBMITTING YOUR REGISTRATION FORM, print the receipt and promptly mail it with your check. The mailing address will appear on the registration receipt.

Checks received without prior registration cannot be guaranteed a seat. Checks must be received prior to the event. Cancellations must be made by February 22 to avoid being billed. No shows will be billed. No show student members will be billed the non member student rate.

Please support our sponsors

Parallax Productions is a film, video and multimedia production company built on a foundation of award-winning broadcast professionals with years of advertising, public relations, news, entertainment, documentary and corporate production experience.

Founded in 1988, our mission is to deliver the highest level of creative execution, while providing strategic direction and unparalleled client service. This philosophy has resulted in a diverse and loyal client base including many of the world's premiere public relations and advertising agencies, television networks, media companies, corporations, and foundations.

Writing Workshop Series: Part V - Effective Editing (Registration is closed)

Now that you've achieved some mastery over the art of professional writing, it's time to turn to the next challenge: editing. The instructor will focus on tips for editing the work of your colleagues, teammates, and clients, and will also tackle the even more difficult task of editing your own work. Attendees will use exercises and in-class examples for "offensive" editing and "defensive" proofreading.

Instructor: Amy Shanler, Director of Public Relations, Staples and Boston University School of Communications Lecturer

Wednesday, March 12
6:00 – 8:00 pm
Box dinners will be served

Staples Corporate Headquarters
500 Staples Drive, Framingham

$45 Members
$70 Non Members
$20 for Pub Club Student Members
$30 for Student Non Members

Walkins will not be accepted for this event. Registration must be completed online regardless of payment method. Please register and then select your payment method. If you choose to pay with a credit card, after submitting your registration, continue on to the online credit card processing screen. If you choose to pay by check, AFTER SUBMITTING YOUR REGISTRATION FORM, print the receipt and promptly mail it with your check. The mailing address will appear on the registration receipt.

Checks received without prior registration cannot be guaranteed a seat. Checks must be received prior to the event. Cancellations must be made by March 10 to avoid being billed. No shows will be billed. No show student members will be billed the non member student rate.